Docu Analysis: One HE System?

The document on Erasmus World (ref 1128) talks about their being a lack of a ‘European Offer’ in Higher Education. Reminds me of a report by the Academic Cooperation Association which said that people identified with individual countries and not the EU. Would both this lack and this identification be because the EU was more of a group of states than a union when this was written 10 years ago?