Docu Analysis: United States of Europe?

Just starting on my documentary analysis and started with the first proposal by the European Commission for Erasmus Mundus (then called Erasmus World) dating back to 2001. They spend 10 lines explaining why the programme needs to be like Fulbright. Is that because it is the leading scholarship product in the market or is it because they want to be a ‘United States of Europe’ and thus emulating that United States on the other side of the Atlantic is one way of doing that?